As the lead designer and developer for La Chinacata’s complete rebranding project, I transformed their family catering business into a professional, modern brand that honors their authentic Mexican culinary traditions while attracting new clients and streamlining their operations.
Modern homepage design showcasing authentic homemade Mexican cuisine and catering services
Key Responsibilities
Complete Brand Creation from Scratch
- Designed comprehensive brand identity including logo, color system, and typography
- Created detailed style guides in Figma for consistent brand application
- Developed moodboards and visual direction that reflects family tradition and professional service
Comprehensive design system created in Figma with color palette, typography, and brand components
Website Development & Design
- Built responsive website using Astro framework for optimal performance
- Implemented SEO optimization strategies to increase online visibility
- Created intuitive user experience for event planning and menu browsing
- Developed complete digital presence from zero - no existing website or brand identity
Initial wireframes and high-fidelity mockups showing the UX/UI design process from concept to final design
Business Process Automation
- Developed automated quote system to significantly reduce response times
- Streamlined client inquiry process through contact forms and service categorization
- Integrated social media presence across Instagram, TikTok, and Facebook
Automated quote system and contact form designed to streamline client inquiries and reduce response times
Technical Implementation
The website was built using Astro with a focus on performance, SEO, and user experience. The design reflects La Chinacata’s authentic Mexican heritage while providing modern functionality for their catering business operations.
Key Features:
- Responsive design optimized for mobile and desktop viewing
- Image gallery showcasing diverse menu options and event setups
- Service categorization (Weddings, Corporate, Social Events)
- Integrated contact forms with automated quote generation
- Social media integration for expanded reach
Business Impact & Results
The complete brand creation and website development from scratch transformed La Chinacata from a family business without digital presence into a professional catering service with a filled events calendar and streamlined operations.
Project Scope - Built from Zero:
- No existing website or digital brand presence
- Complete brand identity creation including logo and visual system
- Full website development with modern functionality
- Automated business processes that didn’t exist before
Measurable Outcomes:
- Significantly reduced quote response times through automation
- Increased online visibility and client inquiries
- Professional brand presence across all touchpoints
- Streamlined booking process for multiple event types
Brand Identity & Services
🎨 Brand Development
- Logo design reflecting family tradition and culinary expertise
- Color system inspired by authentic Mexican cuisine and warmth
- Typography balancing elegance with approachable family values
- Style guides ensuring consistent brand application
🍽️ Service Categories Designed
- Weddings - Intimate ceremonies to grand receptions
- Corporate Events - Business meetings and networking events
- Social Gatherings - Birthday celebrations and anniversaries
- Custom Menus - Mexican, American, Italian, and Brunch options
💻 Technical Solutions
- Astro framework for fast, SEO-optimized performance
- Responsive design for all device types
- Automated systems for quote generation and client communication
- Social media integration for broader marketing reach
🎯 Project Results
- Filled event calendar through increased bookings
- Enhanced professional image in competitive catering market
- Streamlined operations through automated quote system
- Improved client experience from initial inquiry to event completion
The La Chinacata rebranding demonstrates my ability to blend traditional values with modern design and technology, creating solutions that honor client heritage while driving business growth and operational efficiency.
Note: Visit the live website to experience the complete design and functionality.
The project showcases authentic Mexican catering with modern user experience and automated business processes.